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Om syftet är att visa en faktisk arbetsplats måste publiken kunna lita på att människorna och miljön representerar den.",[397],{"start":398,"end":399,"type":400,"data":401},40,54,"hyperlink",{"id":402,"type":191,"tags":403,"lang":19,"slug":405,"first_publication_date":406,"last_publication_date":407,"uid":408,"url":409,"link_type":62,"isBroken":64},"Z_4u0REAACIAA8fR",[88,99,404],"Tips","varumarkesfilm---beratta-din-story-med-stil","2025-04-15T14:50:25+0000","2025-04-15T14:52:47+0000","varumarkesfilm-beratta-din-story-med-stil","/stories/varumarkesfilm-beratta-din-story-med-stil/",[],"text_content$98d9e59a-cf52-4278-883a-1af210236bf5",{"variation":273,"version":252,"items":413,"primary":425,"id":426,"slice_type":304,"slice_label":11},[414],{"image":415,"video-url":423,"video-file":424},{"dimensions":416,"alt":419,"copyright":11,"url":420,"id":421,"edit":422},{"width":417,"height":418},2038,1511,"Filmkamera med bildskärm","https://images.prismic.io/wilsoncreative/5baf54f0-a5d9-40fe-b176-8388b5213843__ALX0940_EDIT.jpg?auto=format,compress","ZaZcMhEAACEAsHyN",{"x":218,"y":218,"zoom":220,"background":221},{},{"link_type":300},{"size":302},"media$b3892ec2-015b-4db2-b758-9bcd6ec6bb63",{"variation":251,"version":252,"items":428,"primary":429,"id":472,"slice_type":271,"slice_label":11},[],{"content":430,"more_content":471,"center":64,"columns":64},[431,434,446,449,453,456,459,462,465,468],{"type":257,"text":432,"spans":433,"direction":209},"Ofta är hybrid det smartaste svaret",[],{"type":32,"text":435,"spans":436,"direction":209},"Debatten hamnar gärna i ”AI eller människa”, som om någon måste lämna rummet. I en genomtänkt produktion får verktygen olika jobb, och ett produktionsbolag som Wilson Creative kan planera vilka delar som ska spelas in, genereras eller animeras.",[437],{"start":438,"end":439,"type":400,"data":440},139,155,{"id":91,"type":55,"tags":441,"lang":19,"slug":93,"first_publication_date":94,"last_publication_date":95,"uid":96,"url":97,"data":442,"link_type":62,"isBroken":64},[],{"title":443},[444],{"type":206,"text":240,"spans":445,"direction":209},[],{"type":32,"text":447,"spans":448,"direction":209},"Ett hybridupplägg kan till exempel innehålla:",[],{"type":450,"text":451,"spans":452,"direction":209},"list-item","AI-baserad research och visuella skisser.",[],{"type":450,"text":454,"spans":455,"direction":209},"Manus och regi med ett tydligt mänskligt perspektiv.",[],{"type":450,"text":457,"spans":458,"direction":209},"Inspelning av personer, produkt och miljö.",[],{"type":450,"text":460,"spans":461,"direction":209},"Genererade övergångar, bakgrunder eller bildvärldar där de tillför något.",[],{"type":450,"text":463,"spans":464,"direction":209},"AI-stödd efterbearbetning och formatanpassning.",[],{"type":450,"text":466,"spans":467,"direction":209},"Mänsklig kvalitetskontroll av varje publicerad version.",[],{"type":32,"text":469,"spans":470,"direction":209},"På så vis används AI där tekniken ger kreativ eller praktisk hävstång, medan verkligheten får bära det som kräver bevis, relation och förtroende.",[],[],"text_content$ac96f37c-944d-42e2-ab9b-f19b73882f21",{"variation":273,"version":474,"items":475,"primary":476,"id":541,"slice_type":542,"slice_label":11},"initial",[],{"description":477,"steps":481},[478],{"type":257,"text":479,"spans":480,"direction":209},"Fem frågor som avgör valet",[],[482,490,498,506,514],{"step":483},[484,487],{"type":316,"text":485,"spans":486,"direction":209},"Vad måste publiken tro på?",[],{"type":32,"text":488,"spans":489,"direction":209},"Om filmen bygger på att en person, produkt eller händelse är verklig bör man inte generera just den delen utan att göra det tydligt för publiken.",[],{"step":491},[492,495],{"type":316,"text":493,"spans":494,"direction":209},"Vad behöver vara exakt?",[],{"type":32,"text":496,"spans":497,"direction":209},"Produkter, säkerhetsmoment, instruktioner och miljöer kan kräva detaljer där AI inte får hallucinera fram en egen liten skön bonusfunktion.",[],{"step":499},[500,503],{"type":316,"text":501,"spans":502,"direction":209},"Vad är filmens livslängd?",[],{"type":32,"text":504,"spans":505,"direction":209},"Ett snabbt socialt format kan bära ett mer experimentellt uttryck. En central varumärkesfilm som ska användas i flera år behöver större kontroll över personer, rättigheter, format och visuella detaljer.",[],{"step":507},[508,511],{"type":316,"text":509,"spans":510,"direction":209},"Vilka rättigheter och samtycken krävs?",[],{"type":32,"text":512,"spans":513,"direction":209},"Det är viktigt att kontrollera verktygens användningsvillkor, rättigheterna till källmaterialet, personers medgivande och kanalernas krav. Samt att dokumentera vilka verktyg och tillgångar som har använts.",[],{"step":515},[516,519,529],{"type":316,"text":517,"spans":518,"direction":209},"Behöver AI-användningen märkas?",[],{"type":32,"text":520,"spans":521,"direction":209},"Sedan den 2 augusti 2026 gäller transparenskraven i artikel 50 i EU:s AI Act. Leverantörer av generativa AI-system ska i vissa fall göra AI-genererat eller manipulerat innehåll maskinläsbart. Den som använder systemen yrkesmässigt ska tydligt märka deepfakes. För uppenbart konstnärligt, kreativt eller satiriskt material får märkningen göras på ett sätt som inte stör upplevelsen. Vanlig assisterande redigering omfattas inte på samma sätt. Läs EU-kommissionens vägledning innan publicering.",[522],{"start":523,"end":524,"type":400,"data":525},446,473,{"link_type":526,"url":527,"target":528},"Web","https://digital-strategy.ec.europa.eu/en/faqs/transparency-obligations-under-article-50-ai-act","_blank",{"type":32,"text":530,"spans":531,"direction":209},"Content Credentials kan visa hur en fil skapades eller redigerades och kan göra informationen mer beständig. Tekniken bygger på C2PA-standarden. Den ersätter inte en synlig märkning när en sådan krävs.",[532,536],{"start":218,"end":533,"type":400,"data":534},19,{"link_type":526,"url":535,"target":528},"https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/content-credentials-overview.html",{"start":537,"end":538,"type":400,"data":539},128,143,{"link_type":526,"url":540,"target":528},"https://contentcredentials.org/","process$892c549e-c4b1-4f21-892d-d934dd374c64","process",{"variation":251,"version":252,"items":544,"primary":545,"id":557,"slice_type":271,"slice_label":11},[],{"content":546,"more_content":556,"center":64,"columns":64},[547,550,553],{"type":257,"text":548,"spans":549,"direction":209},"Börja med idén, inte verktyget",[],{"type":32,"text":551,"spans":552,"direction":209},"Vi ser AI som ett produktionsverktyg med stor kreativ potential. Vi använder det när det hjälper oss att skapa, testa, förklara eller förstärka. Vi filmar på riktigt när människor, platser och bevis är berättelsens kärna. Vi kombinerar när varje metod får göra det den är bäst lämpad för.",[],{"type":32,"text":554,"spans":555,"direction":209},"Och vill ni absolut ha VD:n på en drake kan det förstås ordnas. Vi vill nog bara veta varför först.",[],[],"text_content$fc2f38d9-c6ad-41d4-bd80-8b15ad7a9e8d",{"variation":273,"version":252,"items":559,"primary":560,"id":577,"slice_type":578,"slice_label":11},[],{"link_id":11,"compact":64,"content":561,"image":568,"video":575,"endpoint":11},[562,565],{"type":316,"text":563,"spans":564,"direction":209},"Har du en filmidé? \nKontakta Linus!",[],{"type":32,"text":566,"spans":567,"direction":209},"Hör av dig så tar vi fram ett upplägg som passar just ditt projekt.",[],{"dimensions":569,"alt":571,"copyright":11,"url":572,"id":573,"edit":574},{"width":570,"height":570},1000,"Linus Sandvide, Filmkreatör","https://images.prismic.io/wilsoncreative/441d1846-c7f8-449b-9053-c988c9c86bef_Linus_Sandvide.jpg?auto=format,compress","ZbEnnBYAACsANScE",{"x":218,"y":218,"zoom":220,"background":221},{"link_type":576},"Media","form$ef6a0a6f-2c0e-477b-8eab-23af9b0a0b35","form","AI-video eller filma på riktigt? Så här tänker vi på Wilson Creative.","AI-video eller riktig inspelning? Se vad som passar idén, förtroendet, budgeten och kraven i EU:s AI Act – och när hybrid är rätt.",{"dimensions":582,"alt":584,"copyright":11,"url":585,"id":216,"edit":586},{"width":212,"height":583},1024,"Kvinnlig VD på eldsprutande drake","https://images.prismic.io/wilsoncreative/OLO2N1QqvxG8mOYJ_ChatGPTImage5nov.202608_21_20.png?auto=format,compress",{"x":218,"y":218,"zoom":220,"background":221},"AI-video, generativ video, filmproduktion, hybridproduktion, AI Act","monthly","0.6",1793878874458]